January 22th, 2015 was one of the most important and exciting day in my life. After these past two years that the yellow sheep, Shewsheep of Eat All Day (www.facebook.com/eatalldaysheep) has been a familiar face to you, he is now introduced to new friends in a new country. While this year is a ‘goat year’ in Thailand, in Hong Kong and Japan have is known as a ‘sheep year’, and Shewsheep has been chosen to feature in a Chinese New Year celebration with the Henderson Mall Group in Hong Kong throughout this February. There are 8 malls participating in this campaign which are 1.Tuen Mun Trend Plaza 2.Tseun Wan Citi Landmark I&II 3.Fanling Center 4.Fanling Dawning Views Plaza 5.Fanling Flora plaza 6.Shatin Center 7. Shatin Plaza and 8. Yuen Long Citimall; you will have Shewsheep greeting you from the entrance of these participating malls. Once you enter the mall, you will meet Shew Sheep in special Chinese New Year theme such as Shewsheep in a lion dance parade, Shewsheep in a chinese outfit lighting sausages firecracker, Shewsheep in an orange (auspicious fruit), Shewsheep as monkey king (from Xī yóu jì) riding a golden cloud along with a gigantic dimsum set, and also Shew Sheep as a cupid welcoming you into the Valentine’s vibe.
On the day, not only Shewsheep was joyfully introduced to the Hong Kong’s public, but I was also invited to present the opening ceremony with a famous Hong Kong actress. I did not know that I would be so nervous as I really was, I even jumped a bit when the paper shoot confetti was blown out and covered the whole event hall! Apart from the Shewsheep decorations, I got a chance to draw a Chinese New Year greeting card in the event as well. Another happy moment was that not only Shewsheep was a likable character to the Henderson Mall Group, but they loved his eating characteristic as well and developed the eating concept into a Gourmet Theme Park, in which Shewsheep will appear on various food recommendation sign in these 8 malls.
Apart from the event, there were photo sessions and interview sessions with various media press. The press were not only interested in the Eat All Day sheep, but also in growth and variety of Thailand’s character design industry and Thailand’s animation industry. The press were especially interested in our Thai New Year festival(Songkran). They questioned about our special ceremony or special ‘thing’ that we do on Thai New Year, its history, its tradition, its activity, and special food during the celebration. It seems very much in Hong Konger’s eyes, Thailand is quite an interesting country.
Personally, this trip was a giant step for me and I am very proud that the character has been accepted in a more in a wider market, despite the fact that Hong Kong has already embraced many designed characters both locally and internationally. A part of me is hoping that the fans and everyone who likes and follows Eat All Day sheep would be proud of Shew Sheep and would like to share this happiness with me that “our sheep” has stepped a little step further. A big gigantic thanks to everyone 🙂
If anyone get a chance to visit Hong Kong during this February, you can visit Shew Sheep in 3D at these malls in the New Territory : 1.Tuenmun Trend Plaza 2.Tseun Wan Citi Landmark I&II 3.Fanling Center 4.Shatin Center (with MTR map below). If you get to take a couple photo with Shew Sheep, don’t forget to share with us!